Fans of horror films who want to watch the new horror “Until Dawn” David F. Sandberg on the premiere, will be able to do it by staying in the theater for the night. This is reported by ComicBook Portal.
Screen Gems will launch an unusual promotion in honor of the release of the film, based on the PlayStation video game of the same name.
In eight U.S. cities starting April 22, movie theaters will challenge audiences to watch and re-watch the new horror film all night without interruptions, distractions or sleep.
“During the movie, you can not sleep, go to the bathroom, use the phone,” – noted the organizers of the action.
The restroom will only be available during pre-determined breaks. Prizes depending on the cities will differ, but one of the cinemas indicates a prize of $ 5 thousand. Absolutely all participants will receive gift cards, which will allow you to watch the film after the official premiere.
Extreme screenings will be held in Los Angeles, New York, Seattle, Chicago, Washington, Denver, Atlanta and Miami.
The film will be released in theaters on April 25.